Our Story


Hi! I’m Nicola and I started Single Variety Co back in 2016 determined to make the very best tasting fruit preserves and chilli jams that you can buy.

My mission is to change the perception of jam and make it much more contemporary too.

It all began from my kitchen in London, sourcing the tastiest varieties and developing the ultimate recipes to make my seriously delicious fruit preserves and chilli jams. I want every taste to be enlighten your taste buds with a really amazing flavour, showcasing the best of that particular fruit and that hasn’t changed today.

All of our recipes are made using all natural ingredients and are higher in fruit and lower in sugar than traditional jams, which means you get a really fresh fruity flavour. Not only that, it means they are reduced sugar too!

The original Single Variety Co range!

The original Single Variety Co range!

Whilst we’ve outgrown my kitchen, we still stay true to our roots, passionately sourcing all of our ingredients from our dedicated farmers, using 100% British fruit in our fruit preserves (except for Alphonso Mangoes and Seville Oranges as it’s not hot to grow them here!) and making all of products in small batches.

I first started selling at food markets across London, before becoming stocked in premium and independent retailers across the UK, as well as selling online, which is where you’ll find us today.

My first market

My first market

I love to keep in touch with my customers, so any questions or feedback please feel free to email me.

Much jam love,

Nicola xx