Breakfast Jam Ideas

Breakfast is considered to be the most important meal of the day. When you mention breakfast and jam together, most people just think of jam on toast. Well, here at Single Variety Co we’ve been thinking about our top 5 ideas of how to kick start your day with delicious ways to use jam at breakfast.


1.    Porridge

Dollop your favourite jam on top of porridge. We find our Ben Starav Blackcurrant Preserve works really well here.


2.    Yoghurt and Granola

Add jam to your yoghurt and granola to give it a fruity twist. Our favourite combination is Husk & Honey granola, with thick Greek yoghurt and a generous helping of our Flair Strawberry Preserve.

jalapeno sausage sandwich

3.    Sausage Sandwich

This is the ultimate weekend treat breakfast. Smother jalapeno jam over sausages in thick slices of sourdough bread. 

salmon avocado on toast

4.    Smoked Salmon and Avocado on Toast

Keeping on the sourdough theme, top some toasted sourdough bread with smashed avocado, slices of smoked salmon and finish off with our super fiery Lemon Drop Chilli Jam. This breakfast will definitely wake your taste buds up in a morning!


5.    Smoothie

After all that, we think you’ll need something to wash it down with. Blend a spoonful of jam with fresh or frozen fruit. I love our Maravilla Raspberry Preserve blended with frozen mango, banana and some coconut milk. 

Hopefully this has given you inspiration to try something different with your jam at breakfast. We’re working on lots of new jam ideas in 2019 to share with you, so do keep checking back for more.

Much jam love,

Kate x

The Simple Pleasures of Jam

Happy New Year! Here at Single Variety Co, we’ve decided that this month is JAM-uary. To beat the blue as we start the new year and to celebrate the wonderfulness of jam, I thought I’d share with you a piece that I wrote for a feature in Speciality Fine Food Magazine, which I think sums up why we think jam is so great and deserves a month dedicated to it.

“The amazing thing about jam is that it preserves delicious fruit when it is in season, in abundance and at its tastiest, and then it can be enjoyed all year round. Once you have a fabulous tasting jam, it can be used in a variety of ways and not just on toast! From topping granola and yoghurt or porridge for your breakfast, through to being stirred through a delicious dessert to end your meal, the simple pleasures of jam can be experienced in so many ways.

strawberry jam

The trickiest art in jam making is preserving the fresh fruit flavour. You want the fresh fruitiness to burst through no matter what you choose to eat your jam with. To achieve this, having the right balance of fruit and sugar, the right cooking time and the best tasting fruit, are all really important factors in making jam. Looking to traditional jams as inspiration is a great starting point to create a seriously delicious jam.

A traditional jam would have a 50:50 ratio of fruit and sugar and we used this as a starting point in our recipe development for Single Variety Co. With a vision to get the freshest fruitiest product, we managed to pack even more fruit into our recipes.

Jam cooking

Cooking jam for the shortest time possible is best for flavour, but it is a real balancing act ensuring that you still achieve a good set on your jam. A classic recipe would always advise to regularly check the setting point once your jam is boiling.

Finally, having the best tasting fruit will ultimately give you the best jam. We’ve seen a trend for adding flavours to jams, but we’ve found that to get the most pleasure and versatility out of jam, keeping it simple and showcasing the fruit is the best way to go. That is why at Single Variety Co we work with our farmers to select the very best variety of fruit for each of our recipes.”


 If you fancy stocking up on delicious jams this JAMaury, our range is available to buy online.

Much jam love,

Kate x

Merry Christmas! Our Top 12 for 2018

With only 4 days until Christmas, we’re hanging up our aprons today and having a well-earned rest. Nicola is jetting off on a much-needed holiday, whilst Izzy and I are spending some time with our families.

At this time of year, people generally reflect on this year as well as start to look to the year ahead. Looking at 2018 for Single Variety Co, we have had a lot of highlights as well as facing many challenges along the way too.

Here are our top 12 highlights for 2018:

single variety co team

1.    Growing our team and we are now a team of 3!

2.    Launching in the Unearthed pop up deli in Waitrose, Richmond.


3.    Winning 3 Great Taste Awards for our Lemon Drop Chilli Jam, Maravilla Raspberry Preserve and King George Blackberry Preserve. Read all about it here.

4.    Launching Flair Strawberry Preserve and Ben Starav Blackcurrant Preserve this summer.


5.    Being chosen out of thousands of small businesses to be a SmallBiz100 for 2018. See how we made our video here.


6.    Winning the Fresh Discovery Award at Speciality and Fine Food Fair for our Lemon Drop Chilli Jam.

7.    We launched in our 100th stockist earlier in 2018. Scott’s of Alnmouth is a beautiful deli and cafe in Northumberland.

8.    We launched in our first distributor, Springvale Foods, in the summer and have since featured in their Christmas brochure.

Natwest Entrepreneur Accelerator

9.   Nicola was accepted onto the NatWest entrepreneur accelerator scheme and started with them this October.

chilli jams

10.  We’ve updated our chilli jam labels to make it easy for you to know what to do with them. Now each label has three eating ideas.

11.  We launched Orange Habanero Chilli Jam as a new limited edition flavour this winter.

12.  Having fantastic, supportive and loyal customers. Thank you to all of you for loving our jam as much as we do this year. We hope you all have a lovely Christmas and we’ll see you in the New Year!

Merry Christmas!

Kate x

Christmas Jam Recipes

With less than 2 weeks to go until Christmas, I don’t know about you, but here at Single Variety Co we’re thinking about food and recipes, including festive ideas of how to use our chilli jams and fruit preserves. 

Whether you’re planning your food for Christmas Day, hosting a party over the festive season, or relaxing on the sofa watching Christmas specials on TV, we have compiled our top 5 jam recipe ideas for this Christmas. They are all quick, really simple to do and most importantly taste delicious!

mulled wine

1.    Blackberry Mulled Wine

It’s not Christmas without a warming glass of mulled wine to wash down your mince pie. Add a couple of dollops of King George Blackberry Preserve to mulled wine, warm, mix well and sieve before serving.


2.    Chilli Jam Cheeseboard

Our range of chilli jams taste delicious with cheese and so will work perfectly on any cheeseboard this Christmas. 

Nicola loves Anaheim Chilli Jam with Blackwoods Cheese Company Graceburn, which is a Persian Fetta that is much creamier than a traditional Greek feta. Izzy’s favourite is our Lemon Drop Chilli Jam with Taleggio, whilst I would go for Jalapeño Jam with Manchego.

crisps and chilli jam dip

3.    Crisps and Chilli Jam Dips

Make your dips more interesting by adding a spicy twist. Stir Anaheim Chilli Jam through guacamole, Jalapeño Jam through salsa and Orange Habanero Chilli Jam or Lemon Drop Chilli Jam through soured cream dip. Our chilli jams are also tasty when mixed into houmous.

jam tart

4.    Jam Tarts

Making jam tarts is a quick and delicious way to use up any leftover shortcrust pastry you have, which is perfect if you find yourself with some after you’ve made your mince pies. Use your favourite jam; I love Maravilla Raspberry Preserve in mine.

And if you fancy turning your jam tart into a speedy, tasty dessert, then make larger tarts using a tartlet tin. Top with some fresh fruit and serve with thick cream or ice cream for some added indulgence.

glazed gammon

5.    Orange Habanero Chilli Jam Glazed Ham

Our chilli jams are so versatile, and one way we love to use them is as a glaze on meat, and our Limited Edition Orange Habanero Chilli Jam is no exception. 

Once you’ve cooked your ham in water, preheat your oven to 200C (fan). Place your ham into a roasting tray and spread your chilli jam evenly over the ham. Cook in the oven for 30-40 minutes until caramelised.

I hope these recipes add a sweet, jammy twist to your Christmas.

Much jam love,

Kate x