Speciality and Fine Food Fair

For the third year in a row we have exhibited at the Speciality and Fine Food Fair trade show at Olympia in London. Back in 2017 it was Nicola’s first ever trade show, and over the course of the past 3 years how we exhibit at a trade show has changed. We have become much slicker at the whole process, focusing on what’s really important to deliver at the trade show and constantly baring in mind the cost. These trade shows are really expensive and as a small business each one proves more and more difficult to budget for.

 
Nicola exhibiting at her first Speciality and Fine Food Fair in 2017.

Nicola exhibiting at her first Speciality and Fine Food Fair in 2017.

 

For the first two years we had really quite elaborate stands, investing in a company specialising in designing and implementing stands at trade shows. This was great for us at the time, really taking the weight off our shoulders when preparing for a trade show, and we worked with an excellent company to do this for us. However, the costs are quite high, and after a number of times of doing this, we felt that we needed a new approach.

 
Nicola at Speciality and Fine Food Fair in 2018.

Nicola at Speciality and Fine Food Fair in 2018.

 

Our aim for 2019 was to set up and break down the trade show ourselves, which is completed in a couple of hours, with the display easily transported from the car to our stand. And everything needed to fit in the back of a hire car!

Over the course of the past year we have exhibited at a few trade shows in London, and have therefore managed to refine our stand to the point where we can easily, and cost effectively set it all up ourselves and deliver an impactful stand which all fits in a hire car and then wheeled into the trade show on modified ikea shelf unit!

 
Nicola at the IFE trade show in March 2019

Nicola at the IFE trade show in March 2019

 

Our trade show stand now consists of the ikea shelf unit, which we modified by putting wheels on the bottom, and is what we use both to transport everything to the stand, and have at the front of our stand for sampling / storage. We also have some shelves and brackets to display our products on, some large brand signs, and our range of products to display as well as sample.

It definitely helps to be practical and hands on when you are a small business owner, as well as being creative and thinking differently about your approach. If you’re a small business looking at doing a trade show, we highly recommend taking a step back and seeing if you can deliver it more cost and time effective whilst maintaining the level of impact for your brand.

Much jam love,

Kate x

Great Taste Award Winners 2019

I am delighted to share some really exciting news with you all - we have won at the Great Taste Awards for the third year in a row! Like last year we have won awards for every product that we entered. We proudly have three new awards to add to our family of award winning jams and preserves.

Our winners for 2019 are…Flair Strawberry Preserve, Ben Starav Blackcurrant Preserve and Seville Orange Marmalade.

Winning a Great Taste Award is great recognition of amazing tasting products and we feel it celebrates all the hard work that goes into every aspect of making this product for our customers.

The Great Taste Awards have a scoring system, where products can receive a different number of stars. On top of this the judges reviewing the entries provide feedback on each product. Below is the round-up for our winners.

 
 

Flair Strawberry Preserve

Great Taste One Star Award Winner 2019

Judges commented that the Flair Strawberry Preserve is “visually attractive with a lush red colour with substantial pieces of strawberry visible. The flavour of the strawberries is deliciously intense and is balanced well”

 
 

Ben Starav Blackcurrant Preserve

Great Taste Two Star Award Winner 2019

Judges commented that this preserve is ”deep, decadent and delicious”. They said that it has a “gorgeous vibrant colour. The texture has wonderful whole pieces of fruit that popped in the mouth” and “the flavour is superbly balanced”.

 
 

Seville Orange Marmalade

Great Taste Two Star Award Winner 2019

Judges commented that “overall the balance of flavours for a fine cut marmalade is spot on, tangy, sweet, sharp and bitter. Delicious”.



Congratulations to everyone who won a Great Taste Award this year! Our range of award winning products are available to buy on our website.

Much jam love,

Kate x




1 Year Anniversary in Unearthed Deli

Today marks the 1 year anniversary of the launch of the Unearthed Deli in Waitrose, Richmond, which features a selection of our chilli jams and fruit preserves.

 
Unearthed deli.jpg
 

The deli originally started out as a 12 week pop up, but after a great success in this time, it has been going from strength to strength for the past 12 months.

The deli features a fantastic range of products, with an incredible team selling and sampling them all with customers.

 
SVC unearthed.jpg
 

We really proud to be a part of this exciting venture. If you live or are visiting Richmond, then do pop by to see this amazing deli.

Much jam love,

Kate x

What is Marmalade?

It is officially marmalade season, and marmalade has a long history embedded into the British culture. Here at Single Variety Co we want to preserve this (no pun intended) and we’re busy making the most delicious tasting marmalade for you to enjoy.

So, what is marmalade? And why is it different to a jam or preserve? 

Marmalade has a long, complicated, and unclear history, but believed to date back to the 15th Century where it was originally made with quince paste. Other fruit pastes were later used, and the term “marmalade” became the generic name for fruit preserves made using a paste. It is thought oranges were first used in the 16th Century and in Britain we redefined “marmalade” as purely a citrus preserve. Read more about the history of marmalade here.

 
seville oranges
 

The favoured citrus fruit in the UK for marmalade is Spanish Seville oranges, which is what we use in our Single Variety Co Seville Orange Marmalade. But there is more to making the perfect marmalade, including peel, how set it is and ultimately the flavour.

marmalade+making

The peel is the most distinctive feature of a marmalade, and different options are available. From thick cut all the way to shred less (that’s marmalade with no peel), we reviewed lots of option when developing our Seville Orange Marmalade and ours is a thin cut peel.

 In terms of flavour we believe it is important that Seville Orange Marmalade has a balance of traditional bitter flavour with a sweet, refreshing orange tangy flavour. To ensure we get this flavour, we make our marmalade in small batches and cook for a shorter time.

 
 

Our Seville Orange Marmalade is available to order online from 7th February. Keep up to date on our Instagram and Facebook pages.

 

Much jam love,

Kate x