1 Year Anniversary in Unearthed Deli

Today marks the 1 year anniversary of the launch of the Unearthed Deli in Waitrose, Richmond, which features a selection of our chilli jams and fruit preserves.

Unearthed deli.jpg

The deli originally started out as a 12 week pop up, but after a great success in this time, it has been going from strength to strength for the past 12 months.

The deli features a fantastic range of products, with an incredible team selling and sampling them all with customers.

SVC unearthed.jpg

We really proud to be a part of this exciting venture. If you live or are visiting Richmond, then do pop by to see this amazing deli.

Much jam love,

Kate x

What is Marmalade?

It is officially marmalade season, and marmalade has a long history embedded into the British culture. Here at Single Variety Co we want to preserve this (no pun intended) and we’re busy making the most delicious tasting marmalade for you to enjoy.

So, what is marmalade? And why is it different to a jam or preserve? 

Marmalade has a long, complicated, and unclear history, but believed to date back to the 15th Century where it was originally made with quince paste. Other fruit pastes were later used, and the term “marmalade” became the generic name for fruit preserves made using a paste. It is thought oranges were first used in the 16th Century and in Britain we redefined “marmalade” as purely a citrus preserve. Read more about the history of marmalade here.

seville oranges

The favoured citrus fruit in the UK for marmalade is Spanish Seville oranges, which is what we use in our Single Variety Co Seville Orange Marmalade. But there is more to making the perfect marmalade, including peel, how set it is and ultimately the flavour.


The peel is the most distinctive feature of a marmalade, and different options are available. From thick cut all the way to shred less (that’s marmalade with no peel), we reviewed lots of option when developing our Seville Orange Marmalade and ours is a thin cut peel.

 In terms of flavour we believe it is important that Seville Orange Marmalade has a balance of traditional bitter flavour with a sweet, refreshing orange tangy flavour. To ensure we get this flavour, we make our marmalade in small batches and cook for a shorter time.


Our Seville Orange Marmalade is available to order online from 7th February. Keep up to date on our Instagram and Facebook pages.


Much jam love,

Kate x

The Simple Pleasures of Jam

Happy New Year! Here at Single Variety Co, we’ve decided that this month is JAM-uary. To beat the blue as we start the new year and to celebrate the wonderfulness of jam, I thought I’d share with you a piece that I wrote for a feature in Speciality Fine Food Magazine, which I think sums up why we think jam is so great and deserves a month dedicated to it.

“The amazing thing about jam is that it preserves delicious fruit when it is in season, in abundance and at its tastiest, and then it can be enjoyed all year round. Once you have a fabulous tasting jam, it can be used in a variety of ways and not just on toast! From topping granola and yoghurt or porridge for your breakfast, through to being stirred through a delicious dessert to end your meal, the simple pleasures of jam can be experienced in so many ways.

strawberry jam

The trickiest art in jam making is preserving the fresh fruit flavour. You want the fresh fruitiness to burst through no matter what you choose to eat your jam with. To achieve this, having the right balance of fruit and sugar, the right cooking time and the best tasting fruit, are all really important factors in making jam. Looking to traditional jams as inspiration is a great starting point to create a seriously delicious jam.

A traditional jam would have a 50:50 ratio of fruit and sugar and we used this as a starting point in our recipe development for Single Variety Co. With a vision to get the freshest fruitiest product, we managed to pack even more fruit into our recipes.

Jam cooking

Cooking jam for the shortest time possible is best for flavour, but it is a real balancing act ensuring that you still achieve a good set on your jam. A classic recipe would always advise to regularly check the setting point once your jam is boiling.

Finally, having the best tasting fruit will ultimately give you the best jam. We’ve seen a trend for adding flavours to jams, but we’ve found that to get the most pleasure and versatility out of jam, keeping it simple and showcasing the fruit is the best way to go. That is why at Single Variety Co we work with our farmers to select the very best variety of fruit for each of our recipes.”


 If you fancy stocking up on delicious jams this JAMaury, our range is available to buy online.

Much jam love,

Kate x

Jam at Borough Market…Top 10 Tips for Running a Market Stall

This week we started selling our fruit preserves and chilli jams at Borough Market for the next 3 weeks in the run up to Christmas. When Borough Market invited us to have a stall there this Christmas, we were completely honoured to get the opportunity to sell our products here.

Food markets are where Nicola first sold Single Variety Co jams and preserves, and over the last two years she has built up a wealth of experience of running a market stall. So, I decided to pick her brains and discover her top tips for running a market stall to share with you in this week’s blog.

Nicola laughing Single Variety Co at Borough Market

Nicola laughing Single Variety Co at Borough Market

 1.    Plan your logistics

Market stalls, particularly in London, are usually difficult to get really close to, especially in a car / van, so make sure you know where to park, how you’re going to transport everything to your stall. We would recommend getting a trolley for this. For Borough Market we are using a really big suitcase!

single variety co at borough market

2.    Think about how the stall will look for the customer

Having an inviting and enticing display will really help attract customers to your stall. Make it really easy for them to identify your brand and products. Check your stall throughout the day to ensure it stays looking how you want it to.

3.    Give yourself more time to set up than you think you need

We still find that setting up a stall always takes longer than we think so plan in extra time to set up. You don’t want a market opening and you’re not ready to sell. 

4.    Draw customers in

You want to get as many people to your stand as possible, so think about how you’re going to draw them in. Talk to customers as well as thinking about offers and tasters.

single variety co promotion

 5.    Have a special offer

You may want to have a special offer at your market stall to attract customers in. Try a few out and see which works best for you. Display your offer really clearly for customers to see.

jam taster samples

6.    Have samples to taste

The best way to sell food is to let customers taste how amazing your product is. We always have tasters available and encourage customers to try our products. Make sure you’re fully prepared for tasting and think about how customers will taste it. For example, we use crackers to sample our jams with. Routinely check the stall to keep it clean and clear of rubbish, and that samples are topped up. 

Izettle payment

7.    Make payment easy

We would recommend having a card machine available as increasingly customers will not have any cash on them. We use Izettle. For cash payments, remember to bring lots of change with you. 

8.    Plan for the weather

It sounds obvious but wrap up really warm in the winter! And if it gets really hot and you need to keep your products cool, make plans for this too.

9.    Befriend your neighbours

Being at a market alone all day can be really difficult when you need a break, so make friends with other stall holders so you can cover each other’s stand. 

 10.  Find the right market for you

And finally, not every market will be right for your product or brand. There are a lot of food markets out there, so we would suggest spending the time to find the right one for you.

If you’re in London, we’ll be at Borough Market every Wednesday, Thursday and Friday until Christmas, so pop by to get your jam for Christmas. 

Much jam love,

Kate x