The Simple Pleasures of Jam

Happy New Year! Here at Single Variety Co, we’ve decided that this month is JAM-uary. To beat the blue as we start the new year and to celebrate the wonderfulness of jam, I thought I’d share with you a piece that I wrote for a feature in Speciality Fine Food Magazine, which I think sums up why we think jam is so great and deserves a month dedicated to it.

“The amazing thing about jam is that it preserves delicious fruit when it is in season, in abundance and at its tastiest, and then it can be enjoyed all year round. Once you have a fabulous tasting jam, it can be used in a variety of ways and not just on toast! From topping granola and yoghurt or porridge for your breakfast, through to being stirred through a delicious dessert to end your meal, the simple pleasures of jam can be experienced in so many ways.

strawberry jam

The trickiest art in jam making is preserving the fresh fruit flavour. You want the fresh fruitiness to burst through no matter what you choose to eat your jam with. To achieve this, having the right balance of fruit and sugar, the right cooking time and the best tasting fruit, are all really important factors in making jam. Looking to traditional jams as inspiration is a great starting point to create a seriously delicious jam.

A traditional jam would have a 50:50 ratio of fruit and sugar and we used this as a starting point in our recipe development for Single Variety Co. With a vision to get the freshest fruitiest product, we managed to pack even more fruit into our recipes.

Jam cooking

Cooking jam for the shortest time possible is best for flavour, but it is a real balancing act ensuring that you still achieve a good set on your jam. A classic recipe would always advise to regularly check the setting point once your jam is boiling.

Finally, having the best tasting fruit will ultimately give you the best jam. We’ve seen a trend for adding flavours to jams, but we’ve found that to get the most pleasure and versatility out of jam, keeping it simple and showcasing the fruit is the best way to go. That is why at Single Variety Co we work with our farmers to select the very best variety of fruit for each of our recipes.”


 If you fancy stocking up on delicious jams this JAMaury, our range is available to buy online.

Much jam love,

Kate x