Speciality and Fine Food Fair

For the third year in a row we have exhibited at the Speciality and Fine Food Fair trade show at Olympia in London. Back in 2017 it was Nicola’s first ever trade show, and over the course of the past 3 years how we exhibit at a trade show has changed. We have become much slicker at the whole process, focusing on what’s really important to deliver at the trade show and constantly baring in mind the cost. These trade shows are really expensive and as a small business each one proves more and more difficult to budget for.

 
Nicola exhibiting at her first Speciality and Fine Food Fair in 2017.

Nicola exhibiting at her first Speciality and Fine Food Fair in 2017.

 

For the first two years we had really quite elaborate stands, investing in a company specialising in designing and implementing stands at trade shows. This was great for us at the time, really taking the weight off our shoulders when preparing for a trade show, and we worked with an excellent company to do this for us. However, the costs are quite high, and after a number of times of doing this, we felt that we needed a new approach.

 
Nicola at Speciality and Fine Food Fair in 2018.

Nicola at Speciality and Fine Food Fair in 2018.

 

Our aim for 2019 was to set up and break down the trade show ourselves, which is completed in a couple of hours, with the display easily transported from the car to our stand. And everything needed to fit in the back of a hire car!

Over the course of the past year we have exhibited at a few trade shows in London, and have therefore managed to refine our stand to the point where we can easily, and cost effectively set it all up ourselves and deliver an impactful stand which all fits in a hire car and then wheeled into the trade show on modified ikea shelf unit!

 
Nicola at the IFE trade show in March 2019

Nicola at the IFE trade show in March 2019

 

Our trade show stand now consists of the ikea shelf unit, which we modified by putting wheels on the bottom, and is what we use both to transport everything to the stand, and have at the front of our stand for sampling / storage. We also have some shelves and brackets to display our products on, some large brand signs, and our range of products to display as well as sample.

It definitely helps to be practical and hands on when you are a small business owner, as well as being creative and thinking differently about your approach. If you’re a small business looking at doing a trade show, we highly recommend taking a step back and seeing if you can deliver it more cost and time effective whilst maintaining the level of impact for your brand.

Much jam love,

Kate x

NEW Black Bursa Fig Preserve

As we move into autumn, we have been busy in the kitchen working on a brand new limited edition flavour for this season, and are very proud to announce that we have launched Black Bursa Fig Preserve.

 
 

Packed full of the tastiest Turkish figs, our new Black Bursa Fig Preserve is beautifully sweet and full of juicy pieces of figs. Like the rest of the preserve range, it contains much more fruit and less sugar than a traditional jam, resulting in a highly fruity reduced sugar product.

 
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Plus it is really versatile! Not only is it delicious on porridge or toast for breakfast this winter, it is also delicious eaten with cheese making it the perfect accompaniment to any cheeseboard.

Our Black Bursa Fig Preserve is available to buy online here.

Much jam love,

Kate x

Celebrate National Burger Day with our Chilli Jams

Today marks the annual National Burger Day and we think the best way to celebrate this is with chilli jam. Our chilli jams taste delicious in burgers and here are a few ideas to get you started.

Jalapeño Chilli Cheese Burger

 
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Our Jalapeño Jam is the obvious choice for adding into any burger. We love it simply added to a grilled beef burger, topped with melted cheese and served in a brioche bun.

Lemon Drop Chilli Vegan Burger

 
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We find our Lemon Drop Chilli Jam works really well in a Vegan Burger. Super spicy with a citrusy kick, this is not for the faint hearted!

Happy National Burger Day! Share your recipes with us on Instagram @singlevarietyco.

Much jam love,

Kate x

NEW Blood Orange Marmalade

This week we’re really pleased to announced that we have doubled our marmalade range as we launched our new Blood Orange Marmalade as a sidekick to our award winning Seville Orange Marmalade.

 
 

We felt our Seville Orange Marmalade was getting a bit lonely being the only marmalade in our range, so we have extended the range with the launch of Blood Orange Marmalade.

Unlike the Seville Orange Marmalade, which has a traditional bitter flavour, the Blood Orange Marmalade has a sweet, tangy flavour. So if you’re not a fan of the bitterness you usually get from marmalade, then this is the perfect marmalade to try.

 
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We love it served on French toast or crepes for a weekend brunch treat, or glazed onto a roast chicken.

The Blood Orange Marmalade is now available to buy online now.

Much jam love,

Kate x